Privacy Policy

Privacy Policy

Effective Date: 23/08/2024

Welcome to Elizabeth Graeme ("we," "our," or "us"). We are committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website (the "Site") or interact with our services.

Please read this Privacy Policy carefully. By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.

1. Information We Collect

We may collect and process the following types of information about you:

a. Personal Information

Information you provide directly:

• Contact Information: Such as your name, email address, postal address, phone number.
• Account Information: When you create an account, we may collect username and password details.
• Payment Information: Including billing address and payment card details when you make purchases.
• Communication Records: Copies of your correspondence with us, including emails and messages.

Information collected through interactions:

• Survey Responses: Information you provide when participating in surveys or promotions.
• Feedback and Reviews: Comments and opinions you share about our products and services.

b. Automatically Collected Information

When you visit our Site, we may automatically collect:

• Usage Data: Including IP address, browser type, operating system, referral URLs, pages viewed, and the dates/times of your visits.
• Device Information: Details about the device you use to access our Site, such as hardware model and mobile network information.
• Location Information: Approximate location data based on your IP address.
• Cookies and Similar Technologies: Data collected through cookies, web beacons, and other tracking technologies. (See Section 4 for more details)

c. Information from Third Parties

We may receive information about you from:

• Business Partners and Service Providers: Such as analytics providers, advertising networks, and payment processors.
• Social Media Platforms: If you interact with our pages on social media sites, we may receive information according to the platform's privacy policies.
• Publicly Available Sources: Information from public records and databases.

2. How We Use Your Information

We use your information for various purposes, including:

a. Providing and Improving Our Services

• To process and fulfil your orders and transactions.
• To manage your account and provide customer support.
• To personalise your experience and present content tailored to your interests.
• To improve our Site, products, and services through analysis and research.

b. Communication

• To send you updates, newsletters, and promotional materials.
• To respond to your inquiries, comments, and feedback.
• To notify you about changes to our services, terms, or policies.

c. Marketing and Advertising

• To deliver targeted advertising based on your preferences and behaviour.
• To measure and analyse the effectiveness of our advertising campaigns.
• To conduct promotions, contests, and surveys.

d. Legal and Security Purposes

• To detect, prevent, and address fraud, security breaches, and other illegal activities.
• To comply with legal obligations and regulatory requirements.
• To enforce our terms and conditions and protect our rights and property.

3. Legal Bases for Processing Personal Information

We process your personal information based on the following legal grounds:

• Consent: When you have given us explicit consent for specific purposes.
• Performance of a Contract: To fulfil our contractual obligations to you.
• Legal Obligation: To comply with applicable laws and regulations.
• Legitimate Interests: To pursue our legitimate interests, such as improving our services and marketing, provided that your rights do not override these interests.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and use personal information about you. This helps us understand how you use our Site and improve your experience.

a. What are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device and store information about your preferences or past actions.

b. Types of Cookies We Use

• Essential Cookies: Necessary for the functioning of our Site and enabling you to use its features.
• Performance Cookies: Collect information about how visitors use our Site to improve performance.
• Functionality Cookies: Allow our Site to remember choices you make and provide enhanced features.
• Targeting/Advertising Cookies: Used to deliver advertisements relevant to you and measure the effectiveness of advertising campaigns.

c. Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality and performance of our Site.

For more information about cookies and how to manage them, visit www.allaboutcookies.org.

5. Sharing and Disclosure of Your Information

We may share your personal information with:

a. Service Providers

Third-party companies and individuals that perform services on our behalf, such as:

• Payment processing
• Data analysis
• Marketing and advertising services
• Customer support
• Hosting and IT services

These service providers have access to your personal information only to perform specific tasks and are obligated not to disclose or use it for other purposes.

b. Business Partners

We may share information with trusted partners for joint marketing activities or to offer co-branded services.

c. Legal Obligations and Protection of Rights

We may disclose your information if required to do so by law or in good faith belief that such action is necessary to:

• Comply with legal obligations, regulations, or court orders.
• Protect and defend our rights, property, and safety, as well as those of our users and the public.
• Prevent or investigate possible wrongdoing in connection with our services.

d. Business Transfers

In the event of a merger, acquisition, reorganisation, or sale of all or a portion of our assets, your personal information may be transferred as part of the transaction. We will notify you via email and/or prominent notice on our Site of any such change in ownership.

e. With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

6. International Data Transfers

Your information may be transferred to and processed in countries outside of the United Kingdom and the European Economic Area (EEA). These countries may have data protection laws that are different from those in your jurisdiction.

We ensure that appropriate safeguards are in place to protect your personal information during such transfers, including the use of standard contractual clauses approved by the European Commission and other lawful mechanisms.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data
• Regular security assessments and audits
• Restricted access to personal information on a need-to-know basis
• Secure data storage and transmission protocols

However, please note that no method of transmission over the Internet or electronic storage is entirely secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

When we no longer need your personal information, we will securely delete or anonymise it in accordance with applicable laws and regulations.

9. Your Rights and Choices

You have certain rights regarding your personal information, subject to local data protection laws. These may include:

a. Right to Access

You can request access to the personal information we hold about you and obtain a copy.

b. Right to Rectification

You can request that we correct or update any inaccurate or incomplete information.

c. Right to Erasure

You can request that we delete your personal information under certain circumstances.

d. Right to Restrict Processing

You can request that we limit the processing of your personal information in certain situations.

e. Right to Data Portability

You can request to receive your personal information in a structured, commonly used, and machine-readable format, and have it transferred to another controller.

f. Right to Object

You can object to the processing of your personal information for direct marketing purposes or when processing is based on legitimate interests.

g. Right to Withdraw Consent

If we are processing your personal information based on your consent, you have the right to withdraw that consent at any time.

h. Right to Complain

You have the right to lodge a complaint with a supervisory authority if you believe that our processing of your personal information violates applicable data protection laws.

To exercise your rights, please contact us using the information provided in Section 12. We will respond to your request in accordance with applicable laws.

10. Third-Party Links and Services

Our Site may contain links to third-party websites, services, and applications that are not operated by us. This Privacy Policy does not apply to these third-party services, and we are not responsible for their privacy practices.

We encourage you to review the privacy policies of any third-party services you interact with before providing them with your personal information.

11. Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

When we make changes, we will revise the "Effective Date" at the top of this policy and post the updated version on our Site. If the changes are significant, we will provide a more prominent notice, such as by email notification.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Elizabeth Graeme: hello@elizabethgraeme.co.uk

We are committed to resolving any complaints and appreciate the opportunity to address your concerns.